Agent Paper - Magina

Agent Paper is

The Agent Paper adventure was born out of a desire to give forgotten stocks and scraps of paper a second, unexpected and rewarding life.

Today, it is a unique concept of original and characterful objects manufactured at the Microlynx printing works in Rennes.

Agent Paper products are 100% made in France and reflect local, sustainable expertise that respects people and the environment.

1 team of

6 persons

creative experts and
specialists in
working with
paper, wood and cardboard

€450 000

in turnover
in 2022

more than

800

references

2 shops

and a network of nearly

200 retailers

Issues & Context

Increase their online presence

Agent Paper’s unique products and commitment to creativity have won over many customers. Best known for its 3D origami, the brand aims to continue expanding in France.

Agent Paper showcases its products in two physical stores, in Nantes and Bordeaux. Some of its creations are also available from around 200 retailers throughout France. But Agent Paper also has an e-commerce site, featuring all its products, new releases and practical information.

Following the national lockdowns linked to the COVID-19 pandemic in 2020, many e-commerce sites saw a boost in business. Online shopping exploded and new habits became part of everyday life for many French people. The Agent Paper team realised the importance of their website in promoting their creative products and increasing sales.

Of course, online presence also involves social media. These platforms are a powerful tool for increasing brand awareness, boosting customer loyalty, stimulating sales and maintaining a dynamic online presence. A well-thought-out social media strategy can contribute significantly to the success of an e-commerce site like Agent Paper.

A joint project

Agent Paper’s creativity, amplified by the power of digital technology:
together, let’s build a unique and remarkable digital experience.

To familiarise ourselves with Agent Paper’s world and understand their expectations, we went to meet them in Rennes. We also took the opportunity to visit the Microlynx printing plant to understand the inner workings of product manufacturing.

After an assessment and a complete audit of the website carried out by the communications/marketing team, it became clear that improvements were needed.

First, we defined a three-step strategy:

Technical corrections to the website

SEO support

Monthly reporting on actions and KPIs

Given the success of this initial collaboration between Agent Paper and Magina and the good working relationship between the teams, the project continued the following year on a larger scale. In a second phase, we established a comprehensive B2B and B2C digital strategy:

Complete website redesign and maintenance
SEO strategy
Social media management: Facebook, Instagram, TikTok, LinkedIn, and Pinterest
SEA implementation
Press relations
Weekly reporting on actions and KPIs

The solutions

From the outset of our collaboration, project management has been key. Organising weekly meetings to define actions has enabled us to move forward together. This well-oiled management system has allowed us to plan, execute, supervise and monitor all actions in order to achieve our objectives. Despite time constraints, we have put all our energy into creating cross-media actions.

WEBSITE

First step: resolving urgent technical issues

Analysis of website security and desktop and mobile performance
Development of a 4-step priority action plan
Implementation of technical corrections, particularly those that directly impacted SEO and user experience
In-depth security analysis to correct any additional vulnerabilities

Second step: complete overhaul of the e-commerce website

Technical and editorial audit
Redefinition of marketing strategy, site structure, wording and SEO
Proposal for a new site map and optimised user experience
Work on a new graphic charter
Technical development and integration
Development of a Woo Commerce store
Performance and server resource testing
Performance optimisation
SEO and security

Long term: website management

Webmastering
Technical and corrective third-party application maintenance (TMA)
Containerised hosting
Security guarantee

SEO SUPPORT

First step: monthly support for SEO actions

Analysis of KPIs, keywords, visitor behaviour, etc.
Selection of new keywords based on objectives
Editorial advice on adapting content
Reporting and recommendations

Step two: managing SEO actions

Analysis of KPIs, keywords, visitor behaviour, etc.
Improvement of targeting and keyword density
Netlinking strategy
Writing of two blog articles per month
Reporting and recommendations

SOCIAL MEDIA

Definition of an editorial strategy and communication priorities
Social media management: Facebook, Instagram, TikTok, LinkedIn, and Pinterest
Proposal for a monthly editorial calendar
Creation of video, photo, and text content
Implementation of social media advertising campaigns
Monthly statistical report

SEA

Definition of specific keywords in line with SEO
Setup and management of campaigns
Real-time adjustment
Monthly reporting

PRESS RELATIONS

Implementation of a PR strategy and schedule
BtoB and BtoC
Writing, layout, distribution and follow-up of press kits and press releases
Editorial monitoring and news
Monthly press review and reporting on actions taken

The results

Number of clicks:

+233%

Number of impressions:

+222%

Average position on Google:

The cross-channel digital strategy implemented enabled Agent Paper to achieve its objectives in terms of visibility, lead generation and sales. The brand saw a significant increase in its online visibility, thereby strengthening its position in the creative stationery and original gift market.

The extensive work on completely redesigning the website has resulted in a more efficient, secure site that is tailored to the user experience and has better natural referencing. SEO support was a crucial step, consolidating Agent Paper’s position on search engines. Comprehensive social media management with the creation of varied content has strengthened the brand’s online presence and engaged the community. In line with the SEO strategy, SEA has helped to generate qualified traffic to the e-commerce site. Finally, press relations have helped to establish the brand in the mainstream and professional media.

The way is now clear for Agent Paper’s continued growth!

A community of nearly 20,000 followers on Facebook, Instagram, Pinterest, TikTok, X, and YouTube.